In April, BLK BRIT partnered with Calabasa Spirits ahead of its launch. We developed a video-led publicity campaign introducing the founders behind the brand. Through an interview-led format, the campaign explored the founders’ inspirations and significant objects and influences that shaped the creation of the spirit, offering audiences a deeper insight into the brand’s story and identity.

We developed a social media content strategy to introduce the people and story behind the brand. The strategy centred on one concise 10-minute video interview, alongside social media reels published using Instagram’s Collab feature to maximise visibility and audience reach.